bcla
On our rugged Eastern foothills.....
- Joined
- Nov 28, 2012
- Messages
- 25,714
They don't pull the product, the manufacturer can pull the AD status of the retailer. There is no way Rolex and some others want Costco sold watches traced back to them. Tag doesn't care, Breitling pretends to care but they really don't, Omega is starting to care as the last 3 years they have been trying to change their image some with huge price increases and the opening of boutiques that will not discount. They used to be a very highly discounted watch just like Breitling and Tag now are. Still. Breitling and Omega AD's risk punishment if caught selling out the back door. Tag doesn't care.
I think more specifically the dealer doesn't want the watches to be traced back. In many cases it's the overseas dealers selling to individuals with no knowledge that they're being resold. Or perhaps they see the same buyers coming back and they have an idea that they're being bought for the grey market. And then there might be the dealers that directly sell to the intermediaries, and I'm pretty sure they will do everything they can to avoid being traced.
The head of Tag-Heuer at least publicly has called grey marketing a "cancer". I do get that he might say it knowing that it's inevitable.