What do you think of the new DVC logo?

New logo is on dvcmember.com as of today. Just noticed the new logo has been worked onto dvcmember.com. Don't know if that's the permanent use or if it's a fix until they can better redesign all the pages.
 
I think the new logo is horrid. Boring, generic, unimaginative...it does not say DVC to me. Looks more like some crappy thing you would see displayed in between programming on The Disney Channel. Too bad it looks as though they have gone through with the change even though the majority of members appear to hate it. I'm secretly hoping there's still a chance that they'll at least tweak it a little so that it doesn't look quite so cold and dull.
 
There really is no reason why OKW can't maintain the old logo as their resort specific logo. It started with OKW and should end with OKW if it needs to end.

Personally, I think the new one has no soul, no personality.
 

I like it.....looks more updated and I think will look cool on merchandise.
 
The only logos I have around are the ones sent to me by Disney on latitude. Haven’t seen much in the stores that have been of much interest, old or new.
 
There really is no reason why OKW can't maintain the old logo as their resort specific logo. It started with OKW and should end with OKW if it needs to end.

Personally, I think the new one has no soul, no personality.

Oh Please, I sure hope they don't change the logo at the corners outside OKW. It always was a wonderful feeling to see that on the way in. We've been members for so long, and we are getting older and set in our ways. Newer doesn't always mean better. Some old things are comforting and very special. :love:
I agree with Deb & Bill let OKW keep the logo!
 
Just back from the World and the new logo was on all the buses in a variety of colors...

I hated it before I saw it in 'action' and I totally HATE it now lol

Oh well...

They are tying it into the "making memories" theme....
 
New logo? Just another generic adaptation of "mouse ears". It does not say DVC, nor does it get attention- it's just another "mouse ears" logo dumped into a world of "mouse ears" logos.

But the best thing about the logo is this- Apparently Jim Lewis and company decided they needed a new logo, so this is what they came up with... The same logo you see everywhere in WDW! Yeah, that took some imagination didn't it?

I won't buy anything with the new logo, even if it ever gets made. To me it is simply one more "mouse ears" logo that means nothing more than "Disney"...
 
Saw the new logo poster on the back of a Disney bus tonight. The poster crops the "mouse ears" logo so it doesn't even show the full "mouse ears". Not an eye catcher by any means. To the left of the logo it does identify it as "Disney Vacation Club" so obviously other people in the Disney org realize it has no impact, no identity and no message.
 












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