I have two boys, so it's easy to keep it simple. I am sure if I had a daughter I would go a little more nutty with accessories and such. I would say the most I would spend on a single outfit would be $40 at Gap....I have not done that in a LONG time. I usually shop Old Navy, Osh Kosh outlet (usually the sale racks), Carter's outlet, local department store sales racks (with extra 20% off coupons!), Target for play clothes. Every once in awhile I will go into Gap and pick something up that is on sale. When DS#1 was little, up until about age 3-4, I shopped almost exclusively Gap (sales racks of course) but I don't think their products are as cute anymore...even for my DS#2, who is 2...stuff just isn't as darling to me as it was 4 years ago.