There are 4 or 5 things to choose from including credit on your dues, park hoppers, Disney Dollars, an American Express merchandise certificate, and one or two others that I can't remember right now. We took the $ 200 Disney Dollars to use for our trip next month. We were hoping to get another couple as a 2nd referral and get $350 more. The 2nd and 3rd are worth more if done within 1 yr.