I almost wonder what the actual purpose of this plan is. . . whether to boost attendance, or to hook people on the dining plan? I guess a combination of both could could be possible. Pretty much any "deal" Disney offers only gives a couple percent boost to attendance, which sure, it helps. But I remember reading last year all sorts of reports of people being sold on the plan. It seems like this would be the better marketing angle for Disney. Just look at the word of mouth - they had to create a whole subforum for the plan here! So Disney offers this to people during a slow period so that it doesn't cost them *as* much, those people then in turn get hooked and tell all their friends, families, and acquaintences and urge them to book their trips with the dining plan. So now instead of a bunch of people booking room only, you have people booking packages so they too can "maximize" the value of the dining plan.