Yes, Turtle.
We need to tell them all sides of the story. The human interest part where VMK has helped kids with social problems, has helped people through sickness & disease, has brought together people to form actual real friendships and families, has helped families bond together even more strongly, etc.
Also we need to explain about VMK and how safe it is for kids. That there is a dictionary and certain types of things such as any personal information and information about outside websites is banned. Then we can explain how VMK closing is breaking up a lot of close friendships that can't contact each other outside of the game.
We also need to let them know about the emotional ties to Disney its self. How VMK has such details as the Walt & Mickey statue on Main Street and favorite rides such as the Jungle Cruise. Remember that these people know absolutely nothing about VMK.
Then we need to explain about the fact that most would be willing to pay to play or other monetary prospects.