Was Captain EO a good idea or an idea to create a Michael Jackson based attraction?

[DodgerGirl]

I have never figured out what made Disney think of creating the Captain EO attraction? I basically think Michael Jackson desperately wanted to have his own Disney attraction so that his fans could see a Michael Jackson based attraction to cash in on his popularity at the time Michael was working on his 1987 album Bad. And what was the story behind Captain EO? The way I see it Captain EO was developed was so Disney could begin marketing celebrity based attractions and shows and Disney Hollywood Studios and Epcot began doing the same thing with Ellen DeGeneres with Universe Of Energy and Sounds Dangerous With Drew Carey and Captain EO in 1986 was the beginning of celebrity based attractions. And why Captain EO was brought back when Michael Jackson passed away In 2009 was not only to honor Michael Jackson but to see how successful it would become again. But they should've done a lot better with Captain EO in my eyes. And it's no secret why Disneyland followed suit by adding Captain EO to Tomorrowland later on

 

[Wood Nymph]

Captain EO was a very entertaining show. It fit with the popular music and dancing style of the day. And Michael Jackson was a very popular entertainer. People would have gone to this show because of Michael Jackson. There have always been lots of corporate sponsors for things at Disney.

 

[Kooks and Bay Bay]

I'm sure MJ did it to promote himself but Disney wanted him so that they could promote DISNEY.
Same for RNRC, Sounds Dangerous, and Universe of Energy.
Becomes a win win for both parties.

That being said Captain EO was an amazing attraction.

But now Disney prefers to have IP so they can do whatever they want with it vs working on contracts with specific celebs where they'd have equal input.

 

[erinch]

It was a lot of fun, and very popular back in the day. The Kodak preshow was fabulous too.

I think Disney learned the pitfalls of basing attractions on celebrities, since MJ’s predilections could not just be swept under the rug. And should not have been. Hello Pixar! And Guardians! And Remy!

 

[kimmar067]

...never understood the appeal of the attraction and never cared for it myself - and I've always been Michael Jackson fan....