Wanting their piece of the Disney pie

[DisneynBison]

Competitors are always going after the Disney vacation dollar but I thought this was a great commercial with the costs rising the way they have. The "all for 1/2 the price of a theme park vacation". Then add in all the "Disney references" and it made me smile. If you decrease service, take away enough perks, increase price and make it harder navigate the days, sooner or later people hit tipping points. Other vacation destinations smell blood in the water and are going to attack.

https://www.ispot.tv/ad/b2VW/princess-cruises-this-summer-make-it-alaska

 

[lockets]

Quite clever!

 

[FigmentFans]

I am sending the link to my sisters who will get a kick out of it - I am sure they planned on this additional advertising when they put in the sly references!

 

[glocon]

That is marketing genius!

 

[mouserrificmom]

I saw this last night and thought it was brilliant! I saw all of the Disney references (animal kingdom, Wilderness Lodge, Main Street, Fireworks - I was drawn in.....and then the tagline, all for less than have the cost (of a theme park vacation)......absolutley brilliant.

 

[anricat]

The northern lights part is a little misleading though...

 

[Mle8308]

I saw that commercial the other night and thought it was great! And even down to the child at the end with what looks like a blue magic band on his wrist. I have to admit, it got me thinking!

 

[cheryllarsen]

Love it!

 

[FrankAZ]

At all of the recent price increases - this years "trip" is probably one of my last WDW trips I'll ever take. Its come to a point where I can take my budget further elsewhere.

 

[epcotday1]

I said to friends when I returned from a cruise to the Panama Canal in December: "Less theme parks! More cruises!"