My Sams had the bundle for 2 different prices, 69 & 89, in 2 different areas of the store. The higher price was right near the front and the lower in the back by the other toys. I'm not sure which was really the correct price, but just wanted to throw it out there.
My mom checked out the price for me in store when I saw it online for $69. She only saw the $89 price and asked a sales person if they would price match from the internet (samsclub.com) and was told No.
It turns out that you can do a "click n pull" from the website and get the website price. They get the items for you (usually overnight) and load them in a cart. You go to the register with your printout, pay & take your cart. It's very easy.
Funny, while we were at the store picking up our online order we did some shopping and found the vsmiles in the back for the cheaper price. Same bundle & product number as online and in the front of the store.