"You can see the pizza before you buy it. If you are familiar with Via Napoli's thin crust Neapolitan-style pizza it's very obvious that the thick-crust Sicilian style pizza served outside is not the same pizza."
"...but if you are already familiar with Disney pizza..."
Those in the "there is no deception here" camp seem to be of the view that everyone in the world (or World) has been inside VN and has seen the pizza there. But there are two types of people in this world. Those who know what a VN pizza looks like and those that don't. Inasmuch as the restaurant has been open for less than a year, I am quite confident that the latter group far outnumbers the former. The same can be said for people who read Disney Chat Boards vs. those who don't. The latter group far exceeds the former. So if a pizza window is attached to a "new" pizza parlor in Epcot, it is a very fair assumption for anyone who has never been inside VN nor has read a Disney Chat Board that the pizza window serves pizza coming from the same ovens. I have never had the Cheese Soup at Le Cellier. If the Canada Pavillion opened up a take-away counter connected to LC and it served Cheese Soup, I would very much assume that it is the same product, unless told differently. The world being a smaller place now that all information is available to everyone instantly on their phone or computer, I guess that word would leak out pretty quickly. But for the first several months, one should certainly be forgiven if they get deceived.