I think so. I've actually looked for it before at various deli counters and have never found anything called "American Cheese". Kraft used to have a type of cheese slice that was a little thicker and not individually wrapped in plastic - maybe that was it?
I can't say I found it to be much superior to their regular slices though.
Oh, my palate craves savory/sweet! Chicago Blend popcorn, which is cheese and caramel mixed (also known as crack-corn in our house) is such a weakness of mine that I don't even buy it anymore.
I'd just about put my face right into the bag and inhale it! For a bit more civilized experience I really LOVE pairing fruit with meat - especially poultry or pork. Can't imagine ham without a little "kiss" of apple, raisin or pineapple.