My kids didn't like the Axe deodorant. I have three boys, 12, 14 & 17.
We seem to do best with the Speedstick deodorants, especially the ones listed as "24 hour protection."
They do like the Axe body wash. Middle son is allergic to Old Spice body wash, but can use the deodorant spray. We did just recently try the Dove body wash for men, they like it, it went fast. SoftSoap makes a mens body wash also. They prefer the moisturizing ones though. Hubby likes the Axe with the grit in it, says he feels cleaner.
They will switch between a few different shampoos, usually the suave for men, gillette men shampoo and oldest gets dandruff so he uses the Head & Shoulders.
That being said, all of this stuff has so much scent to it. It's all strong. To me at least. When they do get home from school, I don't smell it anymore but in the morning it's strong.