Frankly, I looked at the lesser expensive quotes and then checkmarked them and compared. I ended up getting insurance with Travelex. The coverage was plenty without going over the top. I just wanted some extra medical and trip delay insurance since we are traveling in Sept. just in case any storms are headed that way this year. I think it was the cheapest quote I got, but the company had an A rating so, why spend more. I had also searched this board for insurance threads, and several others seemed to have used this same company. I think I ended up paying $79 for the 5 of us for the 7 day cruise (I think kids are free with them). I figure if for some reason we need it, $79 will be a bargain. Just as a side, I also went directly to Travelex's website and it would have cost me like $40 more to go directly thru them, so I went thru insuremytrip.com directly.