Touching/Heartwarming DCL Ad

[hardcorestitch]

CBN, a Christian leaning news org, reported on the ad:

 

[Kit Jackson]

I was talking to a friend about this ad and I figured out one of the many reasons why it works. It appeals to families who have grown up doing DCL vacations and have strong memories of their kids at different ages from various trips. It also appeals to families who have never done a DCL vacation and does a fantastic job of selling the idea that this could be your family someday. You can start the tradition now.

 

[hardcorestitch]

I was talking to a friend about this ad and I figured out one of the many reasons why it works. It appeals to families who have grown up doing DCL vacations and have strong memories of their kids at different ages from various trips. It also appeals to families who have never done a DCL vacation and does a fantastic job of selling the idea that this could be your family someday. You can start the tradition now.

Totally agree here. Disney really made sure you wouldn’t regret coming to their cruise ships.

 

[elvispursley]

I always get a little lump in my throat seeing any Disney commercial but this actually made the tears come when I saw this commercial. After a 10 year hiatus from doing DCL (my 2 boys just weren't into it as teens), my 22yo DS said he really wanted to go back on a DCL--didn't care where--that he missed it. This was after a great trip to DLR over Christmas. The last DCL we had my parents with us and it was awesome. This cruise, we're bringing them with again but they're both slowed down and have struggled with their health. To see this DCL commercial with the UP music playing and have the dad and son grown through the years and end up as a multigenerational family cruise really hit home. Good job Disney marketing! This hit the nail on the head why we choose DCL over and over again!

 

[JETS70]

The most favorite thing that DW and I do on a Disney cruise is taking that evening / late night walk on the boat deck and thru the ship when it is at its quietest. We will be taking both of our adult children and their spouses on the Disney Treasure in September along with our 2 grandsons for their first Disney cruise. I couldn't wait to show this to DW only to find out that her friends had already shown it to her. Her comment, "I can't wait to take Archer and Avery on their first late night walk". Yes.........we both had a little tear in the corner of our eyes.

From an evening walk on our recent Fantasy cruise.

 

[mcd2745]

I always love walking the ship "late" (I don't really consider around midnight to be late, but that's just probably the night owl in me). The one thing that is missing in the commercial is a bunch of crew members power washing everything, making it hard to do this without getting sprayed

 

[ruadisneyfan2]

I loved this commercial and it brought tears to my eyes as well. I too think they should have shown the Magic lobby while the boy was young and later show the newer ships.
The only part I sort of laughed at was anyone saying they couldn't sleep.
After a day in the sun or at the beach, a day on a Disney cruise makes me very tired and by 10pm I'm under the covers, usually watching Little Mermaid or Monsters Inc or something.

 

[Cfabar1]

Emotional manipulation at its finest....

totally can't cancel our September cruise now!

 

[CarolynFH]

I too think they should have shown the Magic lobby while the boy was young and later show the newer ships.

Having cruised DCL only twice, I had no idea and didn’t care which ship it was, and I suspect the target audience for this ad, e.g. people who have never cruised DCL, would be the same. It did its job, though, getting me to think about how soon I could get DGD and her parents to cruise with us!