I love both Disney and Universal, but for very different reasons. If you want thrill rides, you go to Universal. If you want more kiddie type rides and experiences, you go to Disney. HOWEVER....here are my thoughts.....Universal is making new rides that offer new riding experiences and builds on what they did with previous ones. Yes Spider-Man and Transformers are the same basic scheme of a vehicle simulator moving through animatronics and screens, but you can see and feel the differences made in Transformers that step up the game. They LEARNED from Spidey and improved. They did the same thing with HP Forbidden Journey. Same general idea but they kicked it up a WHOLE different level. Now let's look at disney....granted I havent been on SDMT yet, but we can compare it to Thunder Mountain. Same general idea, just added rocking cars and a ride through scene. I dont mind that there still is a step up there, albeit a tiny one. What gets me is the Nemo vs. Little Mermaid vs. Pooh ride. We are going to put you in a cute vehicle and you are just going to drive through the movie/experience and see the robots do their thing. I am betting I could even correlate this to include Great Movie, Pirates, HM, etc. We see it A LOT at Disney. Same general idea, very few big changes. Granted we hear with Little Mermaid how they have a new material for Ursula's "skin" to make it more realistic. That's great, but that doesnt really concern me as a rider. I dont understand why they arent incorporating more 4-D type stuff into those rides. Im not saying those rides arent fun, i DO enjoy them. I just see where they could punch it up a little without going the "lets make everything a thrill ride" route.