Besides all that, why is it not OK to say that it is idiotic of the fashion industry to imply that all heavy women deserve is sackcloth (and that all that thin older women deserve is yet another endless variation on the black sheath)?
Any other industry and we would be laughing up our sleeves at how foolish that is from a business standpoint: if there is a need that you can fill, why not make money filling it? Well, apparently because they feel like they can make more money if they give "average-sized" shoppers the illusion that the store isn't "cheapening" itself by selling to "those people".
There is a prejudice in much of the higher-end retail clothing industry that says, essentially, let
WalMart have them, because we would rather die than let ourselves be associated with THOSE people, and besides, they shouldn't let themselves be seen in public so all that they really need are sweats and tees. So, higher-end mfrs. who don't want to die and do make clothing for "those people" end up having to sell these sizes online ONLY, as if they were selling child porn or undies for transvestites.
There is an parallel here for men's fashion. Most men's stores routinely carry waist sizes up to about 46 or so, which is comparatively much larger than a size 14 would be. What don't they carry? Short sizes. And why not? Because in that retail sector there is a belief that "average" men don't want to associate themselves with a store that sells to short men. The analogy is that a short man is just as much of a fashion pariah as a fat woman.
This whole discussion reminds me of an episode of Mad Men called "The Fog." In the story, Pete had the ad account for Admiral Television, and they were complaining that sales were flat. He did some research and discovered that their best sales were in predominantly African-American areas, so he suggested making it a point to go after that market. The clients recoiled, because they didn't want to be known as a favorite company of black folks. This is just the same kind of prejudice all over again: all about maintaining "image" even when it doesn't align with reality. (Ah, there's that word real again.)
PS:
The fashion industry has labeled this "real woman" logo for plus sizes. Its like when you shop at (I think) Macys plus dept. (a place I used to shop in for years) its the WOMANS department. So if your an adult woman, and a size 6, you can't shop in "womens"??? As if they are saying that only "Real woman" are plus size.
Bless your heart -- you've misunderstood their intent entirely. What they are saying is that "woman" is a euphemism for frumpy old lady, and that old ladies are most likely to be fat. Because after all, don't you know, all femailes over the age of 18 are flattered when you imply that they are younger than they really are.
What do you suggest they call it? Fat Girls? They shouldn't belittle women who are overweight (besides, who'd shop there). Making someone feel good about themselves helps them to treat themselves better, not worse.
Why do our clothes need to be divided into size departments anyway? The current categories, "Juniors", "Misses" and "Womens" are meant to imply AGE, not size; but the tailoring difference is based on sizing and vertical body measurements, specifically the distance between your crotch and shoulder, the bust size, and the distance from your waist to the base of your neck. Ask any thin elderly woman what the problem is with apparel retail and she'll tell you that everything in her size is "too young" for her. Menswear doesn't have this particular distinction. Yes, they often have "Young Men's" departments, but the sizing isn't different, the fit is, and the clothing sold in that department is always casual. If a man wants to buy a suit he can do so in the Suits Department no matter how old he is, or how thin or heavy. (Well, there are size limits, but they are actually based on reality; the sizes available in most men's suits departments range from 32 up to 46. That's a waist size range of 14 inches, while the standard for Misses sizing from 2-14 covers only a range of 7 inches in hip size, from 34 to 41.)
I want store design parity with the men. I want the clothes to be grouped only by the formality of the style, and I want a 14 inch size range in each group, further differentiated by Short, Medium, and Tall on the labels for height. Just put those size label discs on the racks and let me figure out which end I need to start on.