From where I stand, I can see the largest billboard in Cardboard City, on top of the old theater where I saw "Earthquake" when I first moved here, and pasted on it is a weathered, barely legible ad for Crystal Pepsi, which hasn't been around for 10 years. The billboard actually looks like someone hated it so badly that they physically went up there and tried ripping it down with their bare hands. It's shredded to pieces.