It's definitely not cream cheese. It's soft, spreadable cheese with a tangy flavor. It buy the light variety and spread it on sandwiches. My favorite sandwich is light Laughing Cow and tomatoes on a whole wheat pita. I also spread it in the middle of omlets and use it as a dip for veggies. It's one of my favorite things! It can be pricey, but I try to buy it on sale or get it at Costco where it's much cheaper.