Interesting article on Miceage:
http://miceage.com/kevinyee/ky110706c.htm
"DVC = WDW's AP
Don't let the acronyms above fool you. It's a simple formula: Disney Vacation Club is equal to Walt Disney World's version of the discriminating Annual Passholders you often see at Disneyland. Just what do I mean by this? I mean that the DVC'ers are increasingly the "watchdogs" of WDW, just as the APs are the watchdogs at Disneyland. Because Orlando lacks the base of locals (and thus regular visitors) that Disneyland has, the AP population here is much smaller, and certainly much less vocal.
But the DVC population is positively booming. There are multiple projects underway (the biggest among them is the build-out of Saratoga Springs), and rumored expansions to both Animal Kingdom Lodge and Contemporary Resort with "DVC Wings" added to each hotel. Business for DVC is as brisk as always. The company likes this because it infuses short-term cash onto the bottom line, and "guarantees" that people will return to Disney World each year (rather than go to places like Las Vegas). If there's a downside, it's that these same people will now not make reservations at "regular" Disney World hotels. Long-term, I have to wonder if this might become an issue. Surely there's a magical point at which they start losing money, taken in aggregate, because people aren't paying the higher daily rate of the hotels?
Logo © Disney
But here's another thought: assuming the DVC'ers return every year to Disney World (and most of them do), they become the frequent visitors that Disney World has seemingly lacked all these decades. In his recent review of WDW, Al noted that some show elements are musty, dusty, and stale. He's right. Part of the reason current management thinks they can get away with it is that the roster of tourists is ever changing, and as long as they keep coming, doesn't it behoove management to keep costs down? That's all fine and dandy, but what of these DVC folks? They've bought what amounts to a multi-decade commitment to return to WDW each year, like swallows to San Juan Capistrano, and over time they will become unhappy with the current state of things (indeed, some already have).
For now, I mean only to single out the DVC group as a force to watch for. Soon they will be a political force to be reckoned with. Disney risks alienating them with short-sighted maintenance policies, and to alienate this, their most-core audience ever, would be nothing sort of disastrous for the brand"
Any thoughts?
http://miceage.com/kevinyee/ky110706c.htm
"DVC = WDW's AP
Don't let the acronyms above fool you. It's a simple formula: Disney Vacation Club is equal to Walt Disney World's version of the discriminating Annual Passholders you often see at Disneyland. Just what do I mean by this? I mean that the DVC'ers are increasingly the "watchdogs" of WDW, just as the APs are the watchdogs at Disneyland. Because Orlando lacks the base of locals (and thus regular visitors) that Disneyland has, the AP population here is much smaller, and certainly much less vocal.
But the DVC population is positively booming. There are multiple projects underway (the biggest among them is the build-out of Saratoga Springs), and rumored expansions to both Animal Kingdom Lodge and Contemporary Resort with "DVC Wings" added to each hotel. Business for DVC is as brisk as always. The company likes this because it infuses short-term cash onto the bottom line, and "guarantees" that people will return to Disney World each year (rather than go to places like Las Vegas). If there's a downside, it's that these same people will now not make reservations at "regular" Disney World hotels. Long-term, I have to wonder if this might become an issue. Surely there's a magical point at which they start losing money, taken in aggregate, because people aren't paying the higher daily rate of the hotels?
Logo © Disney
But here's another thought: assuming the DVC'ers return every year to Disney World (and most of them do), they become the frequent visitors that Disney World has seemingly lacked all these decades. In his recent review of WDW, Al noted that some show elements are musty, dusty, and stale. He's right. Part of the reason current management thinks they can get away with it is that the roster of tourists is ever changing, and as long as they keep coming, doesn't it behoove management to keep costs down? That's all fine and dandy, but what of these DVC folks? They've bought what amounts to a multi-decade commitment to return to WDW each year, like swallows to San Juan Capistrano, and over time they will become unhappy with the current state of things (indeed, some already have).
For now, I mean only to single out the DVC group as a force to watch for. Soon they will be a political force to be reckoned with. Disney risks alienating them with short-sighted maintenance policies, and to alienate this, their most-core audience ever, would be nothing sort of disastrous for the brand"
Any thoughts?