Part of the issue may be that so many of the DS pretty much place the pins out for sale whenever, while some wait for an official memo. Either that or there are various, contradictory memos distributed to the stores.
I am surprised to see no one has posted their store has been selling these pins for a week now. That is what is normal anymore for the DS pin sales.
This might be the first time this year that stores are actually all starting to sell them on the same day. Maybe now that there are fewer stores, Disney will have a better handle. Or that head North American DS head honcho is finally gone now after he gave his notice.
I agree, you would think they would promote the pins a lot more within the stores.