I don't know if this is new, or if I just started noticing it. I love Target's store brand stuff. Anyone else? We started getting the drink mixes (same as Crystal Light). It tastes exactly the same for less than half the price of CL. We've had some fancy chips before that were really good too. I bought the Doritos knock-off today and they taste just like Doritos and they're super cheap. I can't wait to try some of the other stuff that I got to see if it's any good too. 
Now, their other brand, Archer Farms.....not so good.