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- Joined
- Oct 21, 1999
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- 2,602
It's not contradicting at all. Margain (expressed in percents) is operating profit (which is revenue less expense) divided by revenue.
For example:
Let's say our example company has two activities...
One activity has $9000 in revenue and $5000 in expense. Thus $4000 in profit. So, the margain is 44%.
The other activity has $10,000 revenue and $3000 in expense generating $7000 profit at a 70% margain.
In total, this company has $19k revenue, $8k expense and $11k profit. Thus, it operates at a 58% margain.
By cutting Activity One, the company saves the $5k expense, but loses the $9k revenue. Now the company has INCREASED its margain to 70% (since activity 2 is its only activity) but has DECREASED its profit fro $11k to $7k.
Please note - I am not applying any of this to Hollywood and Vine, just trying very hard to point out that the elimination of a profitable activity (no matter the margain, as long as it is positive) is both a reduction to revenue and bottom line profit - IF done without the redeployment of resources to a higher margain activity, WHERE incremental profit (profit that wasn't there before) can be generated.
For example:
Let's say our example company has two activities...
One activity has $9000 in revenue and $5000 in expense. Thus $4000 in profit. So, the margain is 44%.
The other activity has $10,000 revenue and $3000 in expense generating $7000 profit at a 70% margain.
In total, this company has $19k revenue, $8k expense and $11k profit. Thus, it operates at a 58% margain.
By cutting Activity One, the company saves the $5k expense, but loses the $9k revenue. Now the company has INCREASED its margain to 70% (since activity 2 is its only activity) but has DECREASED its profit fro $11k to $7k.
Please note - I am not applying any of this to Hollywood and Vine, just trying very hard to point out that the elimination of a profitable activity (no matter the margain, as long as it is positive) is both a reduction to revenue and bottom line profit - IF done without the redeployment of resources to a higher margain activity, WHERE incremental profit (profit that wasn't there before) can be generated.