We tend to throw around the term DVC rather loosely on this board. We use it when we're discussing Disney Vacation Development, Inc. (DVD), Disney Vacation Club Management Corp. (DVCMC), the DVC points system, operations that involve our DVC resort operations budgets, and anything within a DVC-branded resort.
But we're actually dealing with several different entities within the Walt Disney World Company, which is a part of The Walt Disney World Company.
For example, the restaurant and the shop at OKW really have nothing to do with DVC -- except that they're located within a DVC resort. The same is true at SSR and other DVC resorts.
So, DVCMC could lease the Cinema, and could fund activites there. But would SSR owners really want to see their dues go up? Or WDW could convert the Cinema to a restaurant, but only if they feel it would be a profitable business venture. For the time being, there's no business justification to convert the Cinema to anything else, and it's a useful facility for DVD's weekly DVC member meeting and probably for other purposes such as CM meetings.