Have you ever purchased anything ( major) and received a "perk" afterwards?
I bought my van a few weeks ago ( an 01 Caravan) and today I got a really nice personalized calendar with our picture that the dealership had taken. It was very nicely done and something I would be glad to display. It isnt full of advertising, just a very nice calendar. It also came with a nice letter of appreciation and some other nice little things.
This does exactly what its supposed to do, it makes me want to come back. I do something similar with my clients... and I hope it imparts the same feelings!
Does this influence your buying experience?
I bought my van a few weeks ago ( an 01 Caravan) and today I got a really nice personalized calendar with our picture that the dealership had taken. It was very nicely done and something I would be glad to display. It isnt full of advertising, just a very nice calendar. It also came with a nice letter of appreciation and some other nice little things.
This does exactly what its supposed to do, it makes me want to come back. I do something similar with my clients... and I hope it imparts the same feelings!
Does this influence your buying experience?



