The Internet specials are up and at least in my market the savings are significant. I booked today for $94 each way from Portland, Oregon to Orlando. Last week the best price was $177 each way. Quite a savings.
I guess I could have waited longer to see if they offered Friends Fly Free but I just wanted to get the tickets booked and stop obsessing over this and $850 for the four of us seemed reasonable.
I am impressed with SWA with their booking. Last week, I got tickets from Phoenix to MCO for our trip after they extended their calendar. This week, they had the same special price for Tucson to MCO. All I had to do was cancel the original flight and rebook the new one and apply the funds from the original trip to the new trip WITHOUT any fees! Usually there is a charge to change, but not with SWA. Now we don't have to drive to Phoenix for our trip and store our vechicle!