I don't get that either. From the start, Disney set out not to give people what they were willing to accept, but to give them more than they would have ever thought to ask for.
Just to expound a bit on the subject that Matt (and others) have touched on. It comes down to expectations (which has been mentioned) combined with (and this is most important)
experience, and VALUE.
Since 1968 I have always maintained that Disney was expensive. People who had never been there would ask about the cost of such a vacation. And I would honestly tell them. Their reaction (after they finally shut their gaping mouths) was universally, WOW!
But I would quickly follow it up with, But it is worth every penny!!!!
Let me give you an example.
Back in 1964 every across the country there were amusement parks. Inevitably each of these parks had a ride similar to the tunnel of love. A simple boat ride with cardboard cut outs plastered onto the walls. Lets say for the sake of argument that this ride (yes rides were individually priced) was sixty cents. (The money amounts are NOT necessarily accurate, I did no research whatsoever and I am going just on feel. They are used only as illustration.)
Now here comes this guy named Walt, and builds an amusement park. And he puts in a ride similar to the tunnel of love; boat ride that goes past scenes. But instead of cardboard cutouts, he takes it a step further. Several steps further. He tells a story with is ride. AND he makes it move! AND he themes it. AND it isnt dark, but instead is wonderfully bright!! AND he adds music!! A catchy little tune that you cant forget (no matter how hard you try!!!) AND he creates an outside facade that simply dazzles the eyes!!! AND for all this he does charge more that the going rate of 60 cents. He charges 75 cents! He could have charged three times that!!!
Within a couple of years, insisting that the company remain cutting-edge he adds lifelike figures that dazzle the imagination and a story that is deep in sub-text, style and movement. And he still charges just minimally over the standard rate for the corner-store, dime-a-dozen, dilapidated variety of rides that were offered in every stupid carnival and amusement park across the country! Yes!! Pirates was the most expensive boat ride in the amusement park world. But, MAN-O-MAN!!! Was it worth it!!
And when you come right down to it, it didnt break the bank at all!! In fact, when you consider how high Disney raised the bar, when you thought about what you actually got for your hard earned dollars compared to similar entertainment, it was downright CHEAP!! And thats what put the VALUE into the experience!!
Anyone can make a wonderful experience for people. You see the very rich have those experiences all the time. If you pay enough money and the company throws enough money at a project, anything is possible. But is the experience worth the price? Is the experience what I expect it to be?
In other words does it have value? Does it exceed my expectations for the money Im paying? Sadly today, Im not so sure.