So the thief of Disney intellectual properties begans in China!

Tonka's Skipper

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If anyone doubted that the Iger and Ingertrons have a big problem in China, this will show it very clearly. Everyone in the Business world knows China (or China courts unless the government tells them to) does not respect contracts or patents or copyrights, except for Iger and the Dis board apparently.

AKK


  • Snow White lookalike spotted in mall at entertainment complex
  • Wanda says its mall retailers brought in non-Wanda characters

Walt Disney Co. said it’s prepared to take action to protect its intellectual property rights after performers dressed as Snow White and Captain America were sighted at Dalian Wanda Group Co.’s new theme park and entertainment complex in China.

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Performers show up at the Wanda City park dressed as Marvel's Captain America and Disney's Snow White. Photographer: Rachel Chang/Bloomberg
“We vigorously protect our intellectual property and will take action to address infringement,” the company said in an e-mailed statement Monday in response to Bloomberg News queries about the characters, who resembled ones from Disney. “Our characters and stories have delighted generations, these illegal and substandard imitations unfortunately disappoint all who expect more.”

The statement from Disney, which broke its silence since billionaire Wang Jianlin recently took a jab at the world’s largest entertainment company, illustrates the escalating rivalry between the two. The Wanda chairman said just over a week ago that Disney’s “one tiger" -- its Shanghai Disney Resort set to open on June 16 -- will be no match for Wanda’s “pack of wolves,” prompting the U.S. media company to say that Wang’s comments were not “worthy of a response.”


The Disney look-alikes were spotted at the official opening of the $3.2 billion Wanda Citypark complex in Nanchang, the first of his conglomerate’s 15 planned theme park and entertainment projects in China that it hopes will help it unseat Disney as the world’s largest tourism operator. The companies are vying for dominance of China’s $610 billion tourism industry, which the government predicts will double by 2020 amid a growing middle class.

“The non-Wanda characters were operated by individual stores within Wanda Mall. They do not represent Wanda,” Wanda said in an statement Sunday in response to Bloomberg’s queries. The company declined to comment on Disney being prepared to protect its intellectual property.

Tourism City
The Wanda Cultural Tourism City, spanning 2 square kilometers (200 hectares) in southeastern Jiangxi province, features a theme park, a movie park, an aquarium, hotels and retail stores, according to the company. Wanda said it expects the complex to attract 10 million people a year.

The people dressed as Snow White and Captain American were posing for pictures with visitors in a non-ticketed area of the complex. Stuffed animals resembling the characters Pokemon and DreamWorks’ Kung Fu Panda were also seen on sale.


"There’s more than a passing similarity between the costumes seen at Wanda’s park and designs registered by Disney," said Via Law Corp. director Wang Yingyu, who is based in Singapore. "Legally, the bottom line is that the owner of a space is responsible for infringement that has occurred, unless they argue that they cannot exercise control over their tenants -- which would require thorough proof that they have done all they can to control the situation."

Disney is very protective of its intellectual property rights and might want to proceed with legal action as a matter of principle, she said. “The issue in China has always been that damages awarded for infringement are generally not high," she said.

Wang, who vies with Jack Ma for the title of China’s richest person on the Bloomberg Billionaires Index, had said he couldn’t understand how Disney spent $5.5 billion on a park similar in scale to the Jiangxi province project, in an appearance on a China Central Television show. He also took shots at Disney’s iconic characters and said the global media giant is “cloning previous products with no innovation.”

Others have another take on the sightings of characters that resemble those of Disney’s at the Wanda City park.

"The incident shows that Disney’s intellectual property is so popular that shops use the characters as marketing," said Jennifer So, a Hong Kong-based tourism analyst at China Securities International. "Wanda doesn’t have any IP to start with -- their model is more of a property developer, not an entertainment company."

Tickets for the outdoor theme park at Wanda’s Jiangxi project are priced at 198 yuan ($30) on most days and 248 yuan on holidays and weekends. That’s about half the price of Shanghai Disneyland, which charges adults 370 yuan each for regular tickets and 499 yuan during peak days.
 
A few thoughts:
  • These aren't particularly good representations of Disney IP. I almost wonder if they are just some Cosplayers rather than an actual attempt by Wanda to cash in on Disney IP. Or perhaps it was just someone (other shop owner) who isn't actually familiar with Wanda and/or Disney.
  • Good for Disney in protecting its IP. I'm sure its not easy but they will spend the money.
  • Kind of makes you wonder why these stories surface now given that Disney has been in China for over 10 years already.
 
Pretty sure if I go to Ocean City I can see unlicensed Disney lookalikes pan-handling for money any night of the week. A few years ago our local mall had "Builder Bob" a blatant rip-off of the BBC character "Bob the Builder". This low level stuff goes on all the time everywhere.

Also copyright infringement has been happening on a massive scale in China (and Russia come to that) for decades now.

Let's get some perspective please.
 

Pretty sure if I go to Ocean City I can see unlicensed Disney lookalikes pan-handling for money any night of the week. A few years ago our local mall had "Builder Bob" a blatant rip-off of the BBC character "Bob the Builder". This low level stuff goes on all the time everywhere.

Even more amusing are the characters on Hollywood Blvd at the Chinese Theater in California. No, not at Disney. The real one on Hollywood Blvd. Right across the street from Disney's El Capitan theater.
 
It's quality of rides and shows that will make Disney money ... not by fiercely defending their right to prevent people from selling and wearing costumes.
 
It's obvious that the reason this is getting Disney's attention is because Wanda is involved. I also think the difference between this and the NYC and Chinese Theatre characters is the fact that there's an amusement park on the property. It could be that these were people in cosplay, sure. But my guess is that this man is going to be continually testing Disney's limits in all kinds of ways. He will be the proverbial thorn in Disney's side.
 
It's obvious that the reason this is getting Disney's attention is because Wanda is involved. I also think the difference between this and the NYC and Chinese Theatre characters is the fact that there's an amusement park on the property. It could be that these were people in cosplay, sure. But my guess is that this man is going to be continually testing Disney's limits in all kinds of ways. He will be the proverbial thorn in Disney's side.


This is really the point...........Wanda is a major player, talking about opening 15 parks. The characters are the start, then in characters in the parks, then merchandising products, attractions, etc. If they are open about thieving now, it shows they don't care what they take from Disney, just like all they have stolen from other companies in the past.

It could very well hurt Disney Shanghia big time.

AKK
 
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It's quality of rides and shows that will make Disney money ... not by fiercely defending their right to prevent people from selling and wearing costumes.

If the characters are trade marked Disney has to go after them. If they don't they lose their trade mark and right to exclusively use them.

That's why Disney guards Mickey and Disney name like a hawk.
 
If the characters are trade marked Disney has to go after them. If they don't they lose their trade mark and right to exclusively use them.

That's why Disney guards Mickey and Disney name like a hawk.


Agreed...and they have guarded trade mark and properties all the way back to when Walt lose Oswald the Rabbit to a theater owner in NY in the 1920's.

The problem here is China does not honor any intellectual property right or hard property rights unless it serves their purposes.

AKK
 
Agreed...and they have guarded trade mark and properties all the way back to when Walt lose Oswald the Rabbit to a theater owner in NY in the 1920's.

The problem here is China does not honor any intellectual property right or hard property rights unless it serves their purposes.

AKK


In a weird way? I like it. Yes, Disney MUST go after this..... it's more along the line of "good luck in China" :).|

Tough market.... do you get in? As a consequence of doing so, do you get hit? Will you get hit ANYWAY? I don't know. Best I can say is: Dear Disney - you got INTO that Market.... pull up Jay Leno: "What did you THINK was going to happen?" :).
 
Another thought on this. What if Disney didn't build a theme park in Shanghai? Would the theft of IP still be an issue? Are the two actually related?
 
Another thought on this. What if Disney didn't build a theme park in Shanghai? Would the theft of IP still be an issue? Are the two actually related?
It probably would be but there wouldn't be as much of it.
 
Another thought on this. What if Disney didn't build a theme park in Shanghai? Would the theft of IP still be an issue? Are the two actually related?

There have always been Chinese theme parks that claim to be ''Disneyland China'' They have a castle in the middle, they put a random guy in a Mickey costume (which usually the performer will take off right in the middle of the park), they sell some fake plushes from all sorts of random non-Disney related IPs like Minions, and they call themselves Disney. And people buy it.

That's one of the big reasons for Disney to go into China: to actually deal with these rip-offs from the inside. The other thing to consider is that the Chinese government wants Shanghai Disneyland to do well, so that may play in Disney's favor.
 
Looks like a couple who just got dressed up for fun. It even looks like Snow White has a cell phone in her hand. Cheap costumes that anyone of us could have bought online and dressed up in public. Really a non-story at this point.
 












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