So, how does the Disney Channel...

[KelNottAt]

How does the Disney Channel make money? As far as I can tell, it doesn't sell traditional advertising like other networks do. All it does is promote its own programming (i.e., new TV movies, new feature films, other shows, etc.). I don't even think it advertises WDW or DCL.

Can it really generate enough revenue to break even just by promoting its own programming? Does Disney justify the Disney Channel expenses by measuring the sales of spin-off merchandise (Lizzie McGuire stuff, Kim Possible stuff, etc)? Is that enough income?

I don't get it. Any ideas?
Kelley

 

[DVC-Don]

The cable companies pay Disney for the channel.

 

[dcg0317]

Originally posted by DVC-Don
The cable companies pay Disney for the channel.

No you or we pay for it through higher cable rates they charge us each year.

 

[Pop Daddy]

they have mony left ver beacuse 1,000 of people like us, spends 1,000s every year for the same pic taken of us with a man in a mouse costume




long post