The cost of cable is a pretty frequent topic on these boards. I will say that I do sympathize with those who are frustrated by costs and the like, many of us have been there at one point or another. One can attempt to negotiate with their company (possibly threatening to cancel), move to a different company (if available), or simply drop cable entirely in favor of antenna and streaming services (with the understanding of what services might be lost).
Beyond that, we are just rehashing the same complaints repeatedly, and not covering any new ground. After all is said and done, we are all left with the choice of whether or not we want to pay for cable, and receive the associated services. Either it's a price point one is willing to pay (possibly frustrated nonetheless), or the perceived value just doesn't add up to the real cost, and one isn't willing to pay for it, and ultimately decides not to.