The Balsams is very nice -- perhaps the best resort I've ever stayed at -- and that's even though I was there on business! The point is that the folks who regularly enjoy the very best don't worry about how many things they have to pay extra for. They're not focused on the pricing, but on the service they're getting. Contrast that with the folks who worry about being "nickeled and dimed" -- they are focused more on that, on the pricing, and that drives the decisions of the service provider about what to offer, and how to price it.
There are exceptions, but in most service industries, the trend today is toward unbundling: Consumers, when focused on price at all, focus maniacally on the offering base price, instead of factoring in what is and is not included. Service providers that "include" a lot of things incur the cost of doing so but yield utterly inadeqate rewards from consumer for doing so -- effectively, since they necessarily raise their base price a bit to account for each included bit of value, they are punished but consumers for such inclusions.
And indeed, that's why you see two airlines now charging a fee for a second checked bag. Same deal. They'll incur a short-time hit in the marketplace, but then in the long-term they'll be riding the sweet spot of the wave, benefiting from a base price which can be lower than it otherwise would have been, and getting a bonus from the passengers that do bring the extra bag. As a matter of fact, I bet they can make substantially more revenue, with a few fewer passengers overall, but with an unbundled second checked bag fee paid by a significant percentage of the passengers they retain. It's a win-win for them.
