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SeaWorld unveils new ticket packages
Quote:
Scott Powers | Sentinel Staff Writer
1:28 PM EST, November 9, 2007
SeaWorld Orlando and its sister parks are getting a new set of prices for ticket packages to encourage more multi-park visits, setting the way for the opening of the company's Aquatica water park in Orlando next spring.
The ticket packages, announced by parent company Busch Entertainment Corp., start with a $3 price increase for the basic one-park ticket to SeaWorld, to $67.95. The price of the same ticket to Busch Gardens Tampa Bay also went up $3, to $64.95. The price increases went into effect today.
But with those price increases for the basic ticket, parent company Busch Entertainment also introduced an expanded menu of multi-park combination tickets that the company hopes will encourage more multi-park visits. The menu starts with a SeaWorld/Aquatica ticket for $89.95. Various other packages draw in the two parks in Tampa, Busch Gardens and the Adventure Island water park, or the high-end Discovery Cove resort park in Orlando. For $339 someone can go to all five.
Busch Entertainment also announced today that it is introducing a new brand name for its chain of theme parks and water parks, which also include two other SeaWorlds, another Busch Gardens and a couple of others around the country. They now will be known as "Worlds of Discovery," a moniker that replaces "Anheuser-Busch Adventure Parks."
The new multi-park ticket menu puts SeaWorld more in line to try to capture a tourist behavior that the company's rivals Walt Disney World and Universal Orlando resorts claim for their multi-park packages. The discounted, multi-park tickets became so popular that few people buy one-park tickets anymore. And as peple buy the multi-park packages, marketed for their value, they feel more obligated to spend more days of their vacations in company's parks, because they've already paid for more visits. SeaWorld might not be able to entice as many tourists into multi-day packages as Universal or Disney, because not all theme park visitors want to go to water parks, and the Busch Entertainment's two Florida theme parks involved are in separate cities, rather than in the same resort.
Disney and Universal and raised their basic one-park prices to $71 in August.
Quote:
Scott Powers | Sentinel Staff Writer
1:28 PM EST, November 9, 2007
SeaWorld Orlando and its sister parks are getting a new set of prices for ticket packages to encourage more multi-park visits, setting the way for the opening of the company's Aquatica water park in Orlando next spring.
The ticket packages, announced by parent company Busch Entertainment Corp., start with a $3 price increase for the basic one-park ticket to SeaWorld, to $67.95. The price of the same ticket to Busch Gardens Tampa Bay also went up $3, to $64.95. The price increases went into effect today.
But with those price increases for the basic ticket, parent company Busch Entertainment also introduced an expanded menu of multi-park combination tickets that the company hopes will encourage more multi-park visits. The menu starts with a SeaWorld/Aquatica ticket for $89.95. Various other packages draw in the two parks in Tampa, Busch Gardens and the Adventure Island water park, or the high-end Discovery Cove resort park in Orlando. For $339 someone can go to all five.
Busch Entertainment also announced today that it is introducing a new brand name for its chain of theme parks and water parks, which also include two other SeaWorlds, another Busch Gardens and a couple of others around the country. They now will be known as "Worlds of Discovery," a moniker that replaces "Anheuser-Busch Adventure Parks."
The new multi-park ticket menu puts SeaWorld more in line to try to capture a tourist behavior that the company's rivals Walt Disney World and Universal Orlando resorts claim for their multi-park packages. The discounted, multi-park tickets became so popular that few people buy one-park tickets anymore. And as peple buy the multi-park packages, marketed for their value, they feel more obligated to spend more days of their vacations in company's parks, because they've already paid for more visits. SeaWorld might not be able to entice as many tourists into multi-day packages as Universal or Disney, because not all theme park visitors want to go to water parks, and the Busch Entertainment's two Florida theme parks involved are in separate cities, rather than in the same resort.
Disney and Universal and raised their basic one-park prices to $71 in August.
