I'm sure at the end of the day it is a sales numbers thing. There is plenty of Disney branded scrap stuff in the craft stores so some people may not want to pay the park prices. But I always thought they were so worth it! I will say though I found a few things in the gift shop I plan on using for scrapping. They had some file folder/stationary stuff with cute hawaii patterns and plenty of postcards. I also picked up some DVC stickers at the desk, kept things like pool wrist bands, cocktail napkin with logo, etc. So I'm hoping I can hobble together that with some generic hawaii and disney scrapping supplies and create some memory magic.