I think Charlotte's post is pretty good too, and mirrors the experience of two of my friends.
Her son was exceptional - but didn't even get accepted to the Ivy - they have their pick and even exceptional kids don't get in. Now, if you do manage to combine talent and luck (and frankly, because there are so few slots and a lot of exceptional kids - there is an element of luck) and get in, many of them offer a lot of money.
He did get into great schools, but with not much money attached.
In the end, the best deal came from a school that - reading between the lines - wouldn't have been the one he would have chosen if he picked without regard to the offer.
Both of my friends had kids who chose to pick in the end without regard to finances - one could have gotten a free ride several places, but chose Vassar (and also didn't get accepted to her Ivy). Another had a free ride to a state school, about half tuition at a better regarded regional state university, and chose the small private liberal arts college - that gave her more in hard dollars, but the tuition being more, she'll end up out of pocket for more.
With the exception of the top tier schools (and not just the Ivy's but pretty much anything in the top 50 - maybe even 100 schools) - most schools need kids who are better than their average enrollee in order to become a better regarded college. So if your kid has a 29 ACT score, he probably won't get much money from a school where the average ACT score is a 28 or 29, but he might get a great deal from a school where the average score is a 24. The problem with this is that in the end, he'll have gone to a school with a lesser reputation (and likely less rigorous) than he could have had he gone to his stretch school - where he is unlikely to get money at all. However, he'll come out in a better financial place - and for MOST people, a degree is a degree.
Her son was exceptional - but didn't even get accepted to the Ivy - they have their pick and even exceptional kids don't get in. Now, if you do manage to combine talent and luck (and frankly, because there are so few slots and a lot of exceptional kids - there is an element of luck) and get in, many of them offer a lot of money.
He did get into great schools, but with not much money attached.
In the end, the best deal came from a school that - reading between the lines - wouldn't have been the one he would have chosen if he picked without regard to the offer.
Both of my friends had kids who chose to pick in the end without regard to finances - one could have gotten a free ride several places, but chose Vassar (and also didn't get accepted to her Ivy). Another had a free ride to a state school, about half tuition at a better regarded regional state university, and chose the small private liberal arts college - that gave her more in hard dollars, but the tuition being more, she'll end up out of pocket for more.
With the exception of the top tier schools (and not just the Ivy's but pretty much anything in the top 50 - maybe even 100 schools) - most schools need kids who are better than their average enrollee in order to become a better regarded college. So if your kid has a 29 ACT score, he probably won't get much money from a school where the average ACT score is a 28 or 29, but he might get a great deal from a school where the average score is a 24. The problem with this is that in the end, he'll have gone to a school with a lesser reputation (and likely less rigorous) than he could have had he gone to his stretch school - where he is unlikely to get money at all. However, he'll come out in a better financial place - and for MOST people, a degree is a degree.