SanDisk Announces New Technology SDHC Cards.

[spinetnglr]

Here is an article I read today that might interest some of you that like to keep up with all the latest technology. I get these updates from time to time because I own some SanDisk stock. The part that I found really interesting I highlighted in red. I know posters here often ask about recovering images accidentally deleted or otherwise lost. This card comes with free one year software to accomplish file recovery. I know SanDisk is my card of choice, even before I bought their stock. While this new card is a bit pricey right now I am sure in a few months they will be available for less when the next newest technology comes out.

SanDisk Announces SDHC Card Featuring UHS-I Technology--Ideal for Capturing High-Resolution Photos and Full HD Videos
7:45a ET January 17, 2011 (Business Wire)
SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today introduced the SanDisk Extreme(R) Pro(TM) SDHC(TM) UHS-I card. The card features Ultra High Speed (UHS) technology from the newly released SD 3.0 specification and achieves up to 45MB/sec* read and write performance with long-term reliability by distributing data rapidly and efficiently using SanDisk's proprietary Power Core(TM) Controller.

"SanDisk has a long history of developing fast, highly reliable cards for photography enthusiasts and professionals," said Susan Park, director, retail product marketing, SanDisk. "Our new SanDisk Extreme Pro SDHC card lets consumers take their skills to the next level by capturing high-resolution still images, fast-moving action shots and HD videos of the highest quality."

Designed for the latest cameras

As DSLRs offer increasingly sophisticated features such as high megapixel continuous burst shooting and high-definition (HD) video capture, photographers need advanced memory cards capable of unlocking their cameras' full potential. The card achieves high performance and efficient power consumption in UHS-enabled cameras such as the Nikon D7000.

Performance

The SanDisk Extreme Pro SDHC card's write speed of up to 45 MB/sec delivers improved shot to shot performance of RAW images using continuous burst mode. The card also adheres to the new UHS Speed Class 1 video class rating, offering 10MB/sec* minimum sustained write speed capable of recording HD 1080p videos or even 3D content**. In addition, the card's fast read speeds of up to 45 MB/sec let users avoid lengthy wait times when transferring content from the card to a computer.

SanDisk develops its flash controllers and memory chips together, allowing the company to perfectly match and fine-tune the two technologies throughout the testing process. The SanDisk Extreme Pro SDHC card uses an intelligent Power Core controller to achieve its speed. The controller's data prediction and binary caching features allow for improved overall performance.

Reliability

Featuring an automatic error-code correction (ECC) engine, the SanDisk Extreme Pro SDHC card offers long-term reliability that comes from the brand trusted by professional photographers. Advanced wear leveling extends card endurance by distributing data evenly throughout the card. For added protection, the card includes one year of RescuePRO(R) media recovery software, which lets photographers recover their images in case of accidental deletion.

Durability

Designed to withstand the most extreme conditions, the new card offers photographers peace of mind knowing that their photos are stored on one of the most rugged cards in the world. Able to withstand punishment, the SanDisk Extreme Pro SDHC card is water proof, temperature proof, shock and vibration proof, x-ray and magnet proof***. The card is backed by a lifetime limited warranty.****

Availability and Pricing

The card is shipping to major retailers worldwide and is available immediately at www.sandisk.com. The card comes in 8GB(1) to 32GB capacities carrying suggested retail prices ranging from $109.99 to $349.99.

The SanDisk Extreme Pro UHS-I SDHC card is fully compatible with any camera, card reader or other device that supports SDHC cards. The SanDisk Extreme Pro ExpressCard(TM) Adapter, designed for high performance SDHC and SDXC UHS-I cards, is available at www.sandisk.com for $49.99.

 

[Marlton Mom]

The card features Ultra High Speed (UHS) technology from the newly released SD 3.0 specification and achieves up to 45MB/sec* read and write performance with long-term reliability by distributing data rapidly and efficiently using SanDisk's proprietary Power Core(TM) Controller.
SNIP!
As DSLRs offer increasingly sophisticated features such as high megapixel continuous burst shooting and high-definition (HD) video capture, photographers need advanced memory cards capable of unlocking their cameras' full potential. The card achieves high performance and efficient power consumption in UHS-enabled cameras such as the Nikon D7000.

I'm thinking the primary application will be for cameras that record HD video.

Right now my D90 shoots in 720 and I was not pleased with the quality (or duration! LOL). I was sort of wondering if it was due to limitations on the card (San disk Extreme III class 6 4 gigs) or the camera's internal processor (write) speed. I know that if you have a card speed that exceeds the camera's "ability to write" speed you are just wasting your money on the more expensive card.

So this is good news.... the cards are keeping up with the newer cameras and their advanced capabilities...

Thanks for the info.
Signed,
Another devoted SanDisk user....

 

[spinetnglr]

I'm thinking the primary application will be for cameras that record HD video.

Right now my D90 shoots in 720 and I was not pleased with the quality (or duration! LOL). I was sort of wondering if it was due to limitations on the card (San disk Extreme III class 6 4 gigs) or the camera's internal processor (write) speed. I know that if you have a card speed that exceeds the camera's "ability to write" speed you are just wasting your money on the more expensive card.

So this is good news.... the cards are keeping up with the newer cameras and their advanced capabilities...

Thanks for the info.
Signed,
Another devoted SanDisk user....

I thought too they are targeting the *newest* DSLRs with video capabilities. I hear alot of people are not really thrilled with the video they get from their DSLRs and it may be more of problem with the cards they are using as opposed to the camera performance.

My current camera (Nikon D300) doesn't have video and it uses CF not SD cards but I thought the article was interesting enough to pass along. My other camera is a D40 which does use the SD cards but doesn't sport the technology to take advantage of this type of card but for those out there with all new bells and whistles on their cameras an up-to-date card might be something to consider.

 

[MICKEY88]

I know that if you have a card speed that exceeds the camera's "ability to write" speed you are just wasting your money on the more expensive card.

yes n no.

if you buy the best cards available, you are more likely to be set if you upgrade your camera, I do the same with my flash units, I always buy the best available at the time, then when I upgrade cameras I don't have a flash that is inferior..

 

[Marlton Mom]

yes n no.

if you buy the best cards available, you are more likely to be set if you upgrade your camera, I do the same with my flash units, I always buy the best available at the time, then when I upgrade cameras I don't have a flash that is inferior..

Point well taken.

What I tend to do is use my cards over and over and then I get to a point where I take a trip to Disney and retire the cards with the Disney images permanently on them.

This leads me to ask what is the longest that anyone has ever used the same card, recording and deleting. Has anyone ever had any problems at a certain point in the usage of the card. What is the expected life span of a memory card?

~ MM

 

[MICKEY88]

Point well taken.

What I tend to do is use my cards over and over and then I get to a point where I take a trip to Disney and retire the cards with the Disney images permanently on them.

This leads me to ask what is the longest that anyone has ever used the same card, recording and deleting. Has anyone ever had any problems at a certain point in the usage of the card. What is the expected life span of a memory card?

~ MM

most cards have a certain read/write life expectancy, I tend to watch for sales on newer cards, when i see a good sale I buy the cards, then the ones ive been using become backups, and the oldest and smaller cards get formatted and given away..