Well in ECON 101 a business will operate if it can make $1 of profit. The reality is that no business would make an attempt at something if the only profit to be made on an investment was just a dollar. But PI was profitable. They felt they could make greater profits using the land in a different manner. While that may ultimately pan out, it hasn't panned out so far. They apparently had no signed contracts and those that were interested bailed out or postponed plans. Even with future plans, they could have reopened a few places and made profits once they saw plans were going to be delayed. Any profit is better than no profit....or a loss.
BobK/Orlando
On a macro level, profit is your primary motivation. On a micro level you also have to consider how the operations of one business unit--even a profitable unit--impact others.
As you point out, Disney could have easily reopened some of the clubs. The fact that they haven't would seem to speak for itself.