I really don't think anyone here needs a lesson on what profits are and how they work. I don't think people are asking for anything free, I think what we have is a product like WDW that's very expensive. It isn't a product that you pay $5 for, the consumer in this case are literally spending thousands of dollars for the product (a WDW vacation). The earnings report comes out and usually gets posted here on The Dis and people see how much profit is actually made, and how much disney is cutting back on things while increasing prices. The excuse is always "they've got to cover their expenses", they are covering their expenses, and trust me, I don't want Disney losing money because I don't want it going away. But these moves arent made to cover expesnes that are already being covered, they are made to make more and more profit, but at what cost? I'm a little understanding as to why some people get upset with the direction things are going.
Yes WDW is a business, but a good business doesn't always try to bleed their consumer of all of their expendable income. At the end of the day, that theory may be good for the short term, but long term it can do some serious damage do your business. How many people on here believe Disney is going after the one time visitors vs the returning ones? Sure, one timers probably spend more, but they aren't coming back. Compared to some people on here the money my family has spent at WDW over the last 7 years is probably nothing, but my wife and I believe we've probably spent north of $25k at WDW in the last 7 years.
As to your comment on a losing project, I think disney probably has/had a lot of losing projects, however those were made up for time and time again with winning projects, but they were/are also the things that make disney, well disney. It's the extra mile that Disney goes over other theme parks that make us go back time and time again.