- Joined
- Feb 11, 2007
- Messages
- 17,547
I think Avatarland may have been a huge knee-jerk reaction, trying to fix a number of problems:
1) Harry Potter proved to be huge, and it affected them more than they realize. I know in our case, it's drawn us to Universal once so far and will again on the next trip. And Universal is already planning on expanding.
2) Animal Kingdom still fails to draw in the guests. It has far more capacity than it takes in. Having recently rewatched the old Travel Channel specials, where Disney was trying to differentiate it from a typical zoo, never seemed to work well. Adding in Expedition Everest still hasn't drawn more to the park. They need more, and they are trying to figure out how to do it.
So they tried to combine two things - a major expansion and a property that was seen to have a huge draw. Unfortunately, that was based on the profits of a single movie, that won't see sequels for 3-5 years, and no other significant media on the horizon. They tried to link in the ecological lessons of the movie to the park, but the link is tenuous, and it's probably better situated at DHS, which is another park in need of an expansion. but I'd much rather see an expansion of Star Wars there, with a proven draw, than Avatar, which is still truly a question mark.
I'd be much more interested in an expansion of AK with what they do with it, not who's name is on it.
1) Harry Potter proved to be huge, and it affected them more than they realize. I know in our case, it's drawn us to Universal once so far and will again on the next trip. And Universal is already planning on expanding.
2) Animal Kingdom still fails to draw in the guests. It has far more capacity than it takes in. Having recently rewatched the old Travel Channel specials, where Disney was trying to differentiate it from a typical zoo, never seemed to work well. Adding in Expedition Everest still hasn't drawn more to the park. They need more, and they are trying to figure out how to do it.
So they tried to combine two things - a major expansion and a property that was seen to have a huge draw. Unfortunately, that was based on the profits of a single movie, that won't see sequels for 3-5 years, and no other significant media on the horizon. They tried to link in the ecological lessons of the movie to the park, but the link is tenuous, and it's probably better situated at DHS, which is another park in need of an expansion. but I'd much rather see an expansion of Star Wars there, with a proven draw, than Avatar, which is still truly a question mark.
I'd be much more interested in an expansion of AK with what they do with it, not who's name is on it.