Disney of course wants you to buy direct rather than resale to get the maximum sales. First it was “benefits” that one could only get with a blue card. The restrictions about where you could use your points is the latest method to increase direct sales. But will there be more direct sales due to this restriction in the long run?
If every buyer says I’m only going to do direct because I don’t want the restrictions and I want the benefits, what happens to resales? It seems logical that resale prices will go down. If resale prices go down more people will consider the resales worth the restrictions or lack of benefits. So, if someone purchasing today who was going to do a resale decides he wants direct to get the lack of restrictions and benefits, someone down the line who was going to buy direct will switch to resale because the price is so much better.
Over time will these restrictions really change the number of direct and resale purchases?
If every buyer says I’m only going to do direct because I don’t want the restrictions and I want the benefits, what happens to resales? It seems logical that resale prices will go down. If resale prices go down more people will consider the resales worth the restrictions or lack of benefits. So, if someone purchasing today who was going to do a resale decides he wants direct to get the lack of restrictions and benefits, someone down the line who was going to buy direct will switch to resale because the price is so much better.
Over time will these restrictions really change the number of direct and resale purchases?