Big Cuddly Bear
DIS Veteran
- Joined
- Aug 27, 2010
- Messages
- 1,650
http://www.digitaltrends.com/home-theater/netflix-buttons-coming-to-remote-controls/
excerpt:
Netflix is partnering with a broad range of consumer electronics manufacturers to put "Netflix" buttons on Blu-ray players, Internet TVs, and other gizmos.
Netflix might have launched its business sending DVDs through the postal service, but in more recent times the company has been living up to its name by building a subscription-based streaming video service—and partnering with a wide range of device manufacturers to get Netflix clients built in to their devices. Now, that partnership is moving to another level, with Netflix announcing that several major consumer electronics manufacturers are going to be putting dedicated Netflix buttons on remote controls for things like Blu-ray players, Internet TVs, and other devices that bring Internet media to televisions. The move is significant, since it means device manufacturers have enough faith in Netflix to alter their hardware to provide convenient access to the service—which, of course, is only available to subscribers. Although we’re betting non-subscribers pressing a tantalizing Netflix button will be treated to a nice sales pitch.
excerpt:
Netflix is partnering with a broad range of consumer electronics manufacturers to put "Netflix" buttons on Blu-ray players, Internet TVs, and other gizmos.
Netflix might have launched its business sending DVDs through the postal service, but in more recent times the company has been living up to its name by building a subscription-based streaming video service—and partnering with a wide range of device manufacturers to get Netflix clients built in to their devices. Now, that partnership is moving to another level, with Netflix announcing that several major consumer electronics manufacturers are going to be putting dedicated Netflix buttons on remote controls for things like Blu-ray players, Internet TVs, and other devices that bring Internet media to televisions. The move is significant, since it means device manufacturers have enough faith in Netflix to alter their hardware to provide convenient access to the service—which, of course, is only available to subscribers. Although we’re betting non-subscribers pressing a tantalizing Netflix button will be treated to a nice sales pitch.



