I've had good luck w/ just about any time that I've ended auctions... I try to end on Sunday evenings between 8-10 CST, but have had good luck w/ late afternoon endings, too. Friday around 5ish has done well for me, too (people just getting off work for the week-end I guess) as have Mondays (people w/out computers at home coming back to work)... I love selling on Ebay, but just haven't had the time to do as much as I was since having the new baby. Best of luck!!!