If you decide to go with the Disney transfers, it will be very much like Orlando. You'll see a Disney greeter in the airport and they will help you collect your luggage and make your way to the bus. The bus will not be decorated like the
DCL buses that run from Orlando to Port Canaveral. It's also a very short trip, unless there's traffic 10 to 15 minutes from airport to port. Taxis are reasonable, as it is a flat rate, so if you have more than two people it probably makes more sense to take a cab.