This was in the Wall Street Journal:
"In an interview, Mr. Pressler said Gap's stores could benefit from the marketing approach he learned at Disney. 'In some ways, our Disney theme parks are just gigantic retail locations,' said Mr. Pressler, who ran Disney's retail stores from 1992 to 1995."
Now, I don't think it's any secret that upper management at Disney views the theme parks as little more than giant shopping malls. It's just interesting to see Pressler admit this in public. Remember that Michael Eisner is the one who put Pressler in charge of the parks after he ran the Disney Stores, which made it pretty clear that Eisner viewed the parks as "gigantic retail locations."
Disney's mission statement says that the "Walt Disney Company's key objective is to be the world's premier family entertainment company." I hope that whomever is put in charge of the parks is more committed to that goal. Focus on entertaining guests, and the profits will follow. Focus on profits, and disappointments like DCA will follow.