Noone really knows. I just received my first one this month. I had signed up for a Disney Visa and and then filled out a Disney survey that was e-mailed to me maybe a couple months ago. Do they have a connection??? Maybe...maybe not.
I went to www.disneyworld.com and used the contact link. I filled out the form and asked the same question you asked. How do I get a postcard or pin number or any discount for that matter.
The e-mail reply was that the codes are given out randomly. I was told to register with the www.disneyworld.com site (which I had already done) and to periodically update my profile. Now, I do this every week even if it doesn't need updating.
I also have completed the www.disneyworld.com survey. And, each time I call 407-W-DISNEY and it asks me to hold for a brief survey, I do that too.
Heck, if it gives me ANY chance for a discount, I'll do it!
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