All this talk about a new pricing structure has me wondering about how tickets purchased prior to the
possible new tiered price structure (unused or the ancient non expiring types) are going to fare. I'm wondering if they will simply be applied, based upon date of purchase and ticket value at that time, to the new astronomical ticket prices. Is there any way even to determine the price point at which these previously bought tickets were purchased? If I had to guess, I'd go with the thought that previously bought tickets will only be valid for the lowest tier. What are your thoughts on this aspect?
I'm thinking that with the desperate financial straits that Disney is obviously in, with the huge cost over runs on Magic Bands, Shanghai, Tokyo and
Disneyland Paris, that every single money grubbing, screw the guest, approach to increasing revenue will not be considered out of bounds.
Every sign that we have seen so far (IMHO) points to Disney focusing it's entire park capacity and marketing efforts on the "One and Done" "Trip of a lifetime" affluent guest. The rest of us, especially the middle class, can be damned.
Thinking back on some of the ways taking a Disney parks vacation has been (Negatively) impacted, i.e. 6 month advanced dining reservations, fast pass scheduling, all the entertainment cuts and the never ending construction, I'm about ready for a moratorium on the changes. It's not like there is anything new or major that is compelling me to be exclusive to the Disney brand. In fact I'd argue that Universal is kicking Disney's *** in the ride technology department as well as the ease of vacationing.
What I'm seeing is that Disney has been beaten at it's own game by Universal and the current leadership is doing everything they can to piss off the fan base. It won't be sustainable to market (and by virtue of these disastrous decisions, limit) the focus to the affluent, one time guest. When the economy takes yet another downturn (South America I'm looking at you) who is going to populate the parks at these prices?
Yeah sure, one day Avatar will be opened and one day Hollywood Studios will be reborn, but that day isn't today and to me these price increases and park cuts are based on absent promises. Demanding that I pay today for something that isn't available yet or, ludicrously enough, another park's financial problems is the primary reason that I am checking out of the Disney experience. There are plenty of other fish in the sea for my vacation dollars. I can't help but wonder who will be going when fewer and fewer people can afford it and more and more people wise up that a Disney Parks vacation is no longer the value or experience that it once was. This is the future and it isn't looking good is it?
~NM