They are random e-mails (usually) or postcards that have special offers with a "pin" number attached to them. There seems to be no rhyme or reason as to who gets what when! Last year we were fortunate to get a free dining pin before free dining opened to the public and ended up having a grand gathering. I hope you get one, they can really help with the cost of a trip!
I had never heard of them either! What we did was price out some packages and saved them on disney's site. We got one that didn't work for us because we had already booked our vaca. Keep checking disneys site too because I just saw one this weekend that has summer dates for 20-35% off resorts. So we switched to a deluxe and got 35% off our resort.
good luck!
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