Parking fee increase

[Luv2Roam]

Forgot until just now that when DH and I were leaving Food & Wine last night we noticed a crew changing the rate on the sign for MK parking fees. This triggered me remembering it:

http://www.cfnews13.com/Business/Lo...9/10/4/disney_world_raises_parking_price.html

 

[StregaNona]

My annual pass just became more valuable! $14 is an awful lot of money.

 

[mitros]

Disney is nickel n' dime'n folks to death....................... So what is it, seventy some odd dollars for a day in 'A' park plus fourteen bucks for parking. Igers money bin must be overflowing like Scrooge McDucks!

 

[Demosthenes]

Raising ticket prices and parking fees makes good business sense. Theme park attendance is up, ancillary spending is down. Raising parking fees and theme park ticket prices capitalizes on the increased attendance. What would also make sense would be to lower souvenirs and food...they won't...but it would make sense since that would encourage spending. Fundamental economic principles dictate that when your commodity is in demand, you raise the price. Parking and tickets are in demand, it is appropriate to raise the price of those things. Food and souvenirs are not in demand; they should lower the price...again..they won't. Disney's problem isn't that they have appropriately increased parking and tickets in response to market demands, there problem is that they won't respond appropriately to the exact same market forces where it comes to product they aren't moving in their parks.