Dd bought one in June and it was less than $25 and did include her name iwth some little hearts. Like PP said, you could pay extra to get additional pictures. It really didn't need anything more, however. DD loves hers. It turned out very cute. We were asked to come back 30 minutes later to get it, and even then, she asked us to keep it open for a while. So you might want to consider this in your schedule.