Our PTO did the cook book fundraiser, and for us, it wasn't a good idea. Our school has 300 kids, (k3-12 grade). The PTO ordered 1500 cookbooks to sell. Most families bought one cook book, some bought an extra one for a gift, etc., but that's still only about 450 cookbooks sold. If you have a lot of families, it might work, but for a small school, be careful. There's not much of a demand for more than one of the same cookbook. The discount entertainment cards are another story though. Those things have no overhead, and sell for $10.00 each, everyone in town wants one and they are good for the whole year. If no other school is doing that, you might want to consider it instead.