Boy, isn't THAT the truth! I took my son, his best friend (both age 11) and the best friends' mom to Disney once for a week. Gifts and attention were showered on the boys all week, mostly due to the friend requiring a wheelchair due to his disability. They rode all the major rides, spent time playing video games at EPCOT (a big deal back then), met Chewbacca, the Toy Story guys, and a bunch of new characters, rode Star Tours 4 times in a row without getting unbuckled once, and were lavished with attention from all the characters from Hercules during their parade.
I have a video where the boys are sitting in a hot tub at the end of the week and I asked them their favorite things. Son's friend's three favorite moments were: Hall of Presidents, American Adventure at EPCOT, and the nightly magic shows at our offsite hotel! My son's were equally nerdy, with Hall of Presidents getting a shout out, too.
Kids. You never know what'll delight them.