I don't understand the last statment that this isn't right. Why isn't it right? It's a promotion. There's nothing misleading in the name as the dining plan is included at no extra cost. Disney is also offering other promotions as well which may be better for some people (the OP for example). They don't actually have to offer any promotions at all (though if they want to fill rooms during value season and a weak economy then it's a very good idea). They're not telling people they have to choose the more expensive promotion. What's not right about it?
ITA! As an English teacher it drives me nuts when people say that free dining isn't free - yet it is. I'm not sure what vocabulary problem people have with this concept. A vacation package is made up of several components, and each of those components has a value attached to it. In this case, the room component will vary, but the dining component of the package is a zero charge, which = free! There is no bait and switch - that would only be the case if they charged you a fee of some sort when booking a free dining package. That clearly is not the case.
Whether it's the best deal is another discussion...but free dining is free as there is no charge for that component of the package! Tiger